Alan Welco Will Be the New Managing Director of Sales at Finis

FINIS, a world leader in technical swimming products, announces that Alan Welco has joined the management team as a Managing Director responsible for sales worldwide.  Alan brings over 30 years of successful sales management experience from the high technology industry, including the last 13 years at KLA-Tencor.

Welco was a collegiate swimmer and water polo player at DeAnza College and University of California, Santa Barbara.  He graduated with a B.S. in Pharmacology, and went on to earn his MBA from Pepperdine University.  When asked about joining the company, Welco said,

 “I am very excited to join the FINIS team and help continue the rapid growth of this premier brand.  I also feel that I am a great example of someone who has rediscovered the enjoyment of swimming, in large part due to FINIS’ products such as the SwiMP3, Zoomers fins and Swimmer’s Snorkel.”


Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Follow Finis on Twiter here. 

Fan Finis on Facebook here. 

Leave a Reply

2 Comment threads
1 Thread replies
Most reacted comment
Hottest comment thread
3 Comment authors
newest oldest most voted
Old fish

Where’s Tim Elson??


Old Fish,
Tim is still around. He is the VP of Sales at FINIS.

Alan Welco–
Glad to see that you’re still linked with swimming.
If this message makes it to you I’d like to communicate with you as we swam and played water polo before DeAnza JC at Monta Vista H.S,, Cupertino CA
Best regards,

Duff Devine

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

Read More »

Want to take your swimfandom to the next level?

Subscribe to SwimSwam Magazine!