SEC Announces Over $1.03 Billion In 2024-2025 Revenue Distribution To Its 16 Members

The Southeastern Conference (SEC) has announced its revenue distribution plan for fiscal year 2024-2025 with over $1.03 billion being distributed between the 16 member schools.

“The SEC’s annual revenue sharing allows member universities to support elite athletics programs, including sustained and meaningful investment in women’s and Olympic sports that enhances opportunities and strengthens resources, while advancing the academic and athletic aspirations of thousands of student-athletes,” SEC Commissioner Greg Sankey said.

“As college athletics continues to undergo significant change, SEC universities are well positioned to deliver new financial benefits for student-athletes while continuing to offer a transformative, life-changing college experience, including debt-free education and comprehensive support in coaching, training, academics, healthcare, mental wellness, nutrition, life skills, and post-eligibility medical coverage.”

The $1.03 billion was a 23.7% increase from last year’s distribution of $808.4 million. The distribution includes $37.4 million that was retained by universities that participated in the 2024-2025 College Football Playoff and bowl games. Tennessee, Georgia, and Texas all competed in the 2024-2025 CFP Playoff bracket.

The 14 schools that had full year participation received an average of $72.4 million in distribution. Oklahoma ($2.6 million) and Texas ($12.1 million) joined the conference in 2024 received less of a distribution.

Texas notably announced its fiscal year results a few weeks ago, noting that this smaller revenue distribution was anticipated. It also contributed to the Longhorns’ deficit as the school reported a $23.4 million deficit for fiscal year 2025. Assuming the difference of the average distribution ($72.4 million) and Texas’ $12.1 million, Texas would have been in a $36.9 million surplus if they had received the average distribution of $72.4 million.

SEC Revenue Sharing – Last 5 Years

Over the last five years, revenue distribution has increased with the exception of FY2020-2021 into FY2021-2022. To smooth out year-to-year volatility, the compound annual growth rate (CAGR) shows the SEC’s revenue distribution grew at an average annual pace of about 5.15% over the last five years, rising from $777.8 million to $1.03 billion.

The SEC’s $1.03 billion tops the Big Ten’s $928 million that the Big Ten paid out to its 14 member schools in fiscal year 2024. The Big Ten has not announced its FY2025 revenue distribution.