The Big Ten has announced its revenue distribution with $1.37 billion going to its 18 member schools for fiscal year 2024-2025 (ended June 30, 2025).
With 18 schools, the $1.37 billion will result in each Big Ten school receiving on average ~$76.1 million. That is higher than the SEC’s distribution for fiscal year 2024-2025. The SEC had a total of $1.03 billion distributed between its 16 member schools, an average of $64.4 million. The SEC had an unequal distribution with $72.4 distributed to 14 schools while Oklahoma ($2.6 million) and Texas ($12.1 million), who joined the conference in 2024, received less of a distribution.
Like the SEC, the Big Ten also had an unequal distribution. Ohio State had the largest distribution with $91.57 million. The Buckeyes won the College Football Playoff in January 2025. Penn State, a CFP semifinalist, had the 2nd largest distribution with $88.92 million. Other full members received between $76.01 million and $79.87 million. Oregon and Washington will receive partial shares until 2030 and Oregon received $48.4 million and Washington received $46.7 million this year. Oregon made the CFP.
The $1.37 billion distribution for FY24-25 is a huge increase from last year’s distribution of $928 million. That can partly be attributed to the additions of schools from the Pac-12.
The Big Ten’s tax return showed that league commissioner Tony Petitti earned more than $4.5 million.
The Big Ten has had a strong year so far, with Indiana winning the College Football Playoff, UCLA winning Women’s March Madness, and Michigan winning Men’s March Madness.
What does this mean for swimming? Still have not heard any confirmed dollar amounts going to swimmers? If it is actually happening in NCAA swimming, why keep it secret? Let the bidding begin now, so these talented swimmers can make their money before they are surrendered into the “professional” ranks(of depression era wages).
Thank you IU and Coach Cig.
I’m no expert in this, but the numbers always seem skewed to which major conference signed their TV contract most recently. When did that happen for Big 10 and SEC?
The current reality is there are two power conferences, the Big 10 (18) and the SEC. The ACC and the Big 12 are far, far behind and will fall much further behind with the next round of TV contracts.
You’re years behind bud. This all started around 2021
I’m well aware.