Training swimwear has traditionally been overlooked by new fashion and sportswear trends. Now a new swim brand, 25 x 50, in partnership with FINIS, Inc., brings a new level of personality and individuality to the swimsuit world!
25 x 50 leverages new print technology and crowdfunding to print suits on-demand, an increasingly popular trend in the t-shirt industry and mainstream athletic apparel. We offer a much wider and diverse selection of suit patterns and designs and adapt to consumers’ interests on-demand.
Here’s How It Works:
- Each month, 25 x 50 will release a dozen new suit patterns that can be purchased in several different styles.
- Scroll through the designs and select the suit design and style you want.
- Suit designs that hit the minimum order threshold (currently 10 suits) are selected for print. You’re only charged when your selection is printed.
- Suits arrive at your doorstep in 4-6 weeks!
“Traditional manufacturers make large upfront commitments and select designs that will have broad appeal. With 25 x 50, we can offer unique designs based on consumer demand, something that traditional brands are not able to offer.”
Paul Zaich, Founder, 25 x 50
25 x 50’s July collections Tessellations, Spatial and Comfort Food are available now. The initial collections’ designs were sourced in-house, but 25 x 50 will partner with designers and leading athletes across swimming, water polo and synchronized swimming to craft unique new looks, bringing fashion to the pool deck.
Single suit purchases start at $79.99. 25 x 50 also offers Suit Club, a quarterly subscription program which provides swimmers a discounted rate of $59.99 per suit.
Swimming News / Swim Gear News release courtesy of 25 x 50