25 x 50 Partners with FINIS

by SwimSwam 0

July 20th, 2016 Gear, Industry, News

Training swimwear has traditionally been overlooked by new fashion and sportswear trends. Now a new swim brand, 25 x 50, in partnership with FINIS, Inc., brings a new level of personality and individuality to the swimsuit world!

25 x 50 leverages new print technology and crowdfunding to print suits on-demand, an increasingly popular trend in the t-shirt industry and mainstream athletic apparel. We offer a much wider and diverse selection of suit patterns and designs and adapt to consumers’ interests on-demand.

Here’s How It Works:

  • Each month, 25 x 50 will release a dozen new suit patterns that can be purchased in several different styles.
  • Scroll through the designs and select the suit design and style you want.
  • Suit designs that hit the minimum order threshold (currently 10 suits) are selected for print. You’re only charged when your selection is printed.
  • Suits arrive at your doorstep in 4-6 weeks!

“Traditional manufacturers make large upfront commitments and select designs that will have broad appeal. With 25 x 50, we can offer unique designs based on consumer demand, something that traditional brands are not able to offer.”

 Paul Zaich, Founder, 25 x 50

25 x 50’s July collections Tessellations, Spatial and Comfort Food are available now. The initial collections’ designs were sourced in-house, but 25 x 50 will partner with designers and leading athletes across swimming, water polo and synchronized swimming to craft unique new looks, bringing fashion to the pool deck.

25x50, FINIS partner, 2016, courtesy of FINIS

Single suit purchases start at $79.99. 25 x 50 also offers Suit Club, a quarterly subscription program which provides swimmers a discounted rate of $59.99 per suit.

25x50 logo, FINIS partner, 2016, courtesy of FINIS

Swimming News / Swim Gear News release courtesy of 25 x 50

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