Australian Telecommunications company Optus has released an “ad” in which Ian Thorpe poses as a small business owner with his own pool cleaning company named “Thorpedo Pool Cleaning”.
The commercial begins and in the first minute the viewer may be fooled into thinking that Thrope actually does own a pool service cleaning company from the official logo to the high production value of the advertisement. However, once the jokes start rolling it is obvious that Torpedo Pool Cleaning is a fake company and that there is a another message that the commercial is trying to convey.
The humorous commercial intends to inform audiences about a chance to win a flight, tickets, and hotel room for the 2016 Summer Olympic Games in Rio. The program is called Olympics for Small Business, and small businesses are encouraged to register to win one out of four trips to Rio worth $75,000.
Thorpe is a 9-time Olympic medalist, 5 of those gold. At the 2000 Summer Olympic Games in Athens Thorpe won a gold in the 400 freestyle and set a world record in the event. He also won gold at these games in the 4×100 and 4×200 freestyle relays. In 2004 at the Athens Summer Olympic Games, Thorpe again won gold the 400 free and also added a gold in the 200 free to his repertoire.
If you are an Australian small business owner, you can enter the competition here