Courtesy of SwimOutlet, a SwimSwam partner.
San Jose, CA — July 15, 2025 — SwimOutlet, the web’s most popular swim shop, is transforming how coaches and aquatic facility managers order one of the most essential—and most intimidating—products for their pools: lane lines and backstroke flags.
These large, high-investment purchases are usually ordered only once every 7–10 years. Customers often face confusion and delays, relying on reps to help navigate a clunky process that lacks clarity. But not anymore.
With Facility Wizards, SwimOutlet’s new interactive custom design tool, users can now configure their own lane lines and flags with precision—visualizing every color, stripe, and segment exactly as it will appear in their pool. Customers can then generate a quote instantly, giving them full control of the process from concept to budget approval.
“No more guessing, no more back-and-forth. You can now see what you’re getting before you order—and feel confident you’re getting it right,” said Matt Zimmer, President at SwimOutlet. “This tool gives coaches and managers the freedom to build, preview, and quote their lane lines and flags on their own terms.”
SwimOutlet is the only online retailer offering this level of visual customization and transparency—ensuring speed, simplicity, and accuracy for an essential facility upgrade.
About SwimOutlet
Founded in 2000 and headquartered in Campbell, CA, SwimOutlet.com is the premier online destination for aquatics apparel and the web’s most popular swim shop. Since its inception, SwimOutlet.com has expanded into virtually every activity that takes place in and around water, becoming the largest online specialty store for aquatics in North America. Featuring the broadest selection of performance swimwear and apparel at the best prices, SwimOutlet.com has also been recognized in the industry for its superior customer service and team sales offering, as well as best-in-class shipping.
More information at www.swimoutlet.com and @swimoutlet on Instagram and @swimoutlet on TikTok.
