Swim Job: FINIS seeks Marketing Coordinator, Public Relations & Sponsored Athletes


Anthony Ervin by  Mike Lewis-3FINIS is seeking a marketing coordinator responsible for public relations initiatives for FINIS Inc. A primary focus of this position is to create, manage, and implement PR campaigns with the goal of enriching FINIS’s position in the public eye. This role will include maintaining strong relationships with media reps, overseeing new athlete acquisition, maintaining close relationships with current athletes to ensure that needs are met, seeking opportunities to promote athletes and their accomplishments, and focusing efforts on expanding and aligning the brand globally.

All applicants are strongly encouraged to submit a writing sample (e.g. previous written article, blog post or press release)


•Plan and direct public relations programs designed to create and maintain a favorable public image
•Identify, develop, and execute a communications strategy for key media contacts
•Identify, develop, and execute a communications strategy for launching new products
•Copy-edit, proofread, and revise communications
•Create and deliver timely and useable press releases and media relations content
•Create company literature and other forms of communication
•Develop the overall athlete and marketing strategy
•Align individual athlete goals with domestic and international marketing strategies
•Identify new talent and monitor performance of top athletes
•Create a marketing, communication, and performance plan for each sponsored athlete
•Negotiate athlete agreements and contracts, including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
•Drive external communication of branded, on-message athlete stories
•Proactively utilize international athletes while traveling and competing in the business unit
•Manage budgets, contracts, and invoice payments for athletes
•Serve as liaison to Europe counterpart for EU public relations and athlete opportunities


Jason Dunford, Team FINIS

Jason Dunford, Team FINIS

•BA or BS degree required
•1-2 years of experience in PR/marketing
•Must be a confident communicator and presenter
•High understanding of swimming community and swimming technique
•Must possess excellent verbal and written communication skills
•Must possess excellent organizational and analytical skills
•Possess problem-solving and critical-thinking skills
•Have a full understanding of media needs and media relationships
•Be proactive, reliable, responsible, and accurate with an attention to detail
•Possess the ability to keep information confidential
•A wide degree of creativity and latitude
•Self-motivated with a positive and professional approach to management
•Familiar with working in a team dynamic and good at collaborating with others
•Photoshop and Adobe Illustrator experience a plus
•Proficient at Microsoft Office


Please email a resume and cover letter to [email protected] 

***All applicants are strongly encouraged to submit a writing sample (e.g. previous written article, blog post or press release)


In 1993, Olympic Gold Medal Swimmer Pablo Morales and John Mix founded FINIS in Northern California. The monofin and the center-mount snorkel were the first products FINIS developed for the US market, and have since continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is our highest priority. It’s our personal vow to continue to design and engineer the best technical products in the industry.

FINIS logo, swim job

 Swimming News / Swimming Job courtesy of FINIS, a SwimSwam partner.

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About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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