Ryan Lochte’s reality show, What Would Ryan Lochte Do, premieres April 21st on E! 10pm/9pm central.
UPDATE: Lochte has built his brand since he first stepped on the Olympic stage at the 2004 Olympic Games in Athens. Over the last three Olympic Games Lochte has amassed 11 Olympic medals, and he is showing no signs of stopping. With his sights set on the 2016 Olympic Games in Rio, Lochte has a 4-year plan. Balancing his brand and the media-driven side has been a challenge, however. Lochte consistently competes, and he is always honest with the media at swimming meets about where he’s at training-wise. With the intense production of his new reality show in full-swing for the next 6 weeks (8 weeks total), Lochte has been able to remain the pool, but he hasn’t made any gains. He’s simply staying fit. Lochte promises the media, his peers, his fans and his swim coach, Gregg Troy, once production has concluded, he’ll be back to his old self, 100% focused on his swim practices in the pool.
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Host Gold Medal Mel Stewart is a 3-time Olympic medalist from the 1992 Olympic Games in Barcelona, Spain. He is also the co-founder of SwimSwam. This video series is a Gold Medal Media production.