Nearly Half of all World Championships Medals were won in Arena swimsuits

Yuliya Efimova, 50 breaststroke, 2013 FINA World Championships (Photo Credit: Victor Puig)

Yuliya Efimova, 50 breaststroke, 2013 FINA World Championships (Photo Credit: Victor Puig)

As the 15th FINA World Championships wound to a close on Sunday in Barcelona, global aquatics brand Arena counted up its most successful World Championship return in recent history, with almost half of all medals awarded in the pool and open water going to swimmers wearing Arena suits. All told, Elite Team athletes, Arena-sponsored national federation swimmers, and others that donned the three diamond suits delivered 23 gold, 24 silver, and 20 bronze medals – 67 out of a total of 138–  along with three of the six new world records set over the course of the pool competition.

Leading the Elite Team champions with two individual gold medals were South African Chad Le Clos (100m & 200m fly) and Hungarian Katinka Hosszu (200m & 400m IM, as well as a 200m fly bronze), while Russian federation swimmer also won two golds (50m & 200m breaststroke), a silver (100m breaststroke), and a bronze (4x100m medley relay). Producing an impressive all-round performance, Efimova set new national marks in all three of her individual events, while also setting a new world record in her 50m breaststroke heat (29.78), before having it broken several hours later by Elite Team member Ruta Meilutyte in the semi-finals (29.48). Although the 16-year-old Lithuanian finished second behind Efimova at 50m, she was victorious in the 100m breaststroke, in which she also broke the world record in the semi-final (1:04.35).

Another standout performance came from recently recruited Elite Team swimmer James “The Missile” Magnussen of Australia, who successfully defended his 100m freestyle world title from Shanghai in 2011. Powering to victory with a late surge in 47.71 successfully put the disappointment of his narrow loss (by 0.01s) at the 2012 Olympics in London behind him, and reestablished him as the fastest man among an incredibly strong 100m field. He also swam the fastest anchor leg in the 4x100m medley relay, to carry his team to the silver medal.

Other gold-medallists included Americans Megan Romano (gold – 4x100m free relay, gold (AR) — 4x100m medley relay) and Matt McLean (gold (p)– 4x200m free relay), South African Cameron van Der Burgh (gold – 50m breaststroke, silver – 100m breaststroke), Sweden’s Sarah Sjöström (gold – 100m fly, silver – 100m free), Ranomi Kromowidjojo from the Netherlands (gold – 50m free, bronze – 100m free, 50m fly, 4x100m free), and Hungarian Daniel Gyurta (gold – 200m breaststroke), who also set new Championship and European records with his 2:07.23 victory. Frenchman Jeremy Stravius also shared the prime podium position with his teammates twice (4x100m free, 4x100m medley), and added a tied silver medal (50m back) and a bronze (100m back) from his individual events.

There were also impressive performances from youthful Elite Team members Vladimir Morozov from Russia (silver – 50 free, bronze – 4x100m free), Poland’s Radoslav Kawecki (silver – 200 backstroke), and Italy’s Gregorio Paltrinieri (bronze – 1500m free). Both Morozov and Paltrinieri broke their national records, while Kawecki set a new European mark of 1:54.24.Rounding out the Elite Team medallists were Denmark’s Lotte Friis (silver – 800m & 1500m freestyle), Thiago Pereira from Brazil (bronze – 200m & 400m IM), Australia’s Emily Seebohm (silver – 100m backstroke & 4x100m medley), Lazslo Cseh from Hungary (silver – 100m fly), Germany’s Marcus Koch (silver – 200m breaststroke), and Fran Halsall, who won Great Britain’s only medal in picking up the 50m freestyle bronze.

Thomas Lurz, Open Water Icon and Arena Athlete

Thomas Lurz, Open Water Icon and Arena Athlete. (photo: Mike Lewis, Ola Vista Photography)

In the open water competition, Arena Elite Team athletes stood out as they won eight medals between them. Germany’s open water legend Thomas Lurz once again led the way with two golds (25km, 5km team event), a silver (10km), and a bronze (5km), while Tunisia’s Oussama Mellouli was not far behind with a 5km gold and 10km bronze. At 38 years of age, perennial performer Angela Maurer from Germany also found form with a 25km silver and 10km bronze.

One year on from our landmark results in London, Arena swimmers have not only consolidated their positions at the top of the sport, they have actually advanced them,” said Cristiano Portas, Arena CEO. “The results in Barcelona are testament to the fact that our Olympic performances were no flash in the pan, and that both the swimmers and their swimsuits have more than earned their positions in the upper echelons of the sport. We are thrilled at the results of the next generation POWERSKIN Carbon-Pro Mark 2, and how frequently it was the most-worn swimsuit on the starting blocks.

“Our congratulations go to FINA and Barcelona for once again putting on a hugely successful global showcase for our sport, and of course also to those of our swimmers who tasted success.  It was rather poetic for Chad to win his first 200 fly world title exactly a year to the day after his London heroics, just as it felt like just reward for Katinka to get the returns that her incredible workload deserves. Ruta remains an exciting talent, Daniel (Gyurta) continues his dominance, and it’s great to see what new bloods like Vladimir (Morozov), Gregorio (Paltrinieri), and Radoslav (Kawecki) can do, as well as get on to the podium.

“To me, the future of our equipment and our swimmers looks as promising as ever.” 

This is a press release. Arena USA is a swimswam partner.

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so Arena had a good marketing campaign

C Martin

Do we have the numbers of how many swimmers wore Arena suits overall? Be interested to see the ratio.


or at least what percentages of finalists. i really hope we don’t have more suit controversy


Caitlin Leverenz announced her Arena deal during the Worlds. He twitter page still features a background picture of her swimming in a Cal cap with the Speedo logo prominently displayed.

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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