NCAA and USA Swimming Partner with Competitor

Since 1960, Competitor Swim’s lane lines have set the racing stage in pools small and large, competitions local and global. Through product innovation and an unyielding dedication to serve the unique complexities of each pool, Competitor has created a reputation of superior quality and customer service.

This reputation has earned Competitor Swim exclusive partnerships with two of the most premier swimming bodies in the world: the National Collegiate Athletic Association (NCAA®) and USA Swimming.

Competitor was named the official lane line for the NCAA swim championships in Divisions I, II and III in March 2015. While used in numerous past NCAA championships—meets gathering more than 1,000 U.S. colleges each year—the agreement cements Competitor Swim as the future sole provider.

USA Swimming, the foremost organization for swimming development in America, tapped Competitor as its official lane line provider in 2014 for all major events. This includes the 2016 U.S. Olympic Trials for Swimming in Omaha, Nebraska.

As part of the partnership, USA Swimming will also provide Competitor Swim marketing rights, which will include ads in Splash Magazine and marketing opportunities with Deck Pass, USA Swimming’s official mobile application.

“We’ve worked with Competitor Swim for many years and we couldn’t be more excited to make this partnership official,” said USA Swimming Executive Director Chuck Wielgus. “Their products are world-class and are a perfect fit for USA Swimming as we always aim to provide the best conditions for our athletes at our events.”

Notably, Competitor Swim has also been present at the Olympics since the 1968 Mexico City Games, including nine of the last 12 games. The Olympics will use Competitor Swim lane lines in the 2016 Rio Games, as well.

The confidence of these elite organizations in Competitor is not surprising given Competitor’s history in providing lane lines for competitions all over the globe, including the European Championships, Asian Games, Arab Games and many other top swim meets.

“We are thrilled to formalize each of these relationships,” said Brad Underwood, Competitor president. “It truly makes a statement when you see our lane lines at the USA Swimming Championships, the Olympics and the NCAA Championships.”

competitor swim, horizontal

Since 1960, Competitor® has been the international leader in the production of lane lines and other swim products for competitions around the world. As the official lane line of USA Swimming, FINA, and nine of the past twelve Olympic games — including the 2012 games — Competitor® provides constant lane and water surface control for competition events. Molded and assembled using U.S.-made components, Competitor® products are durable, easy-to-set-up and store, and are sold through distributors, licensees and dealers worldwide. The Competitor® product line also includes store lane reels, pace clocks, backstroke flags, and the Original Swedish goggle.

Swimming News release is courtesy of Competitor, a SwimSwam partner. 

Leave a Reply

Notify of
newest most voted
Inline Feedbacks
View all comments
Steve-O Nolan
5 years ago

Good, now make the two middle lanes a different color for big meets and we’re set.

Reply to  Steve-O Nolan
5 years ago

That’s just a facility-by-facility purchase, so it’s a bit costly ($450 per 25y rope?), but I agree 100%.

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

Read More »