Michael Phelps Gold Cover Olympic Preview Issue

This is the one magazine you need for swimming news, in-depth data and insider information this summer.

We are working on the 2016 Olympic Preview Issue right now, which will be our biggest yet.

Here are 16 Reasons Why You Will Love SwimSwam’s 2016 Olympic Preview Issue:

1 – The Gold Cover

Gold is what Olympic dreams are made of.  The Olympic Preview could only be in one color. Gold.

2 – Michael Phelps in nothing but gold

Screen Shot 2016-03-30 at 6.31.01 PM

Michael Phelps. In gold. How do you like that gold leaf background and the interesting camera angle of Phelps’ world-famous pre-start arm-flap?  It epitomizes the greatest of all time in one moment… Sorry, but we had to put Phelps on the cover again. This is (as far as we know) his last run-up to the Olympic Games.  We will memorialize more swim stars on SwimSwam magazine covers in the months and years to come.

4 – Collector’s Item

A few weeks ago I found the Life Magazine cover of Mark Spitz.  That issue was their preview for the 1972 Olympic Games in Munich where Spitz went on to win 7 for 7 gold medals, the most in history at that time. The magazine – the cover – is iconic. That’s what we’re going for with our 2016 Olympic Preview, an issue you will want to keep forever.

5 – It is 196 pages

The premiere issue was 132 pages.  The 2016 Swimsuit Issue is 172 pages, and The Olympic Preview will be 196 pages!  That’s correct, nearly 200 pages.

6 – The Olympic Encyclopedia

The 2016 Olympic Preview will have everything you need to know to fully understand and enjoy the U.S. Olympic Trials and the 2016 Olympic Games.  It will be an encyclopedia of Olympic insider info every swim-fan will need to dive deeper on the biggest moment in sport.

Olympic Trials Omaha stock by Mike Lewis (1 of 1)-167 – Insider Info

Did I mention insider info? We are covering the U.S. Olympic Trials and Olympic Games behind the scenes like you have never seen it done before.  Whether you’re at the events or watching on TV, the background information will add to your experience.  Think new technology. We can’t wait to share this info with you.

8 – So Many Profiles

Profiles on Olympic Hopefuls will be exact, fun and insightful.  We’re reaching back and looking forward with a keen eye to enhance the drama which makes our sport so great. Katie Ledecky, Nathan Adrian, Ryan Lochte, Natalie Coughlin, Caeleb Dressel, Ryan Murphy, Missy Franklin and many, many more will be covered.

Michael Phelps photo

Michael Phelps & Bob Bowman

9 – Behind the Scenes with Phelps and Bowman

Photographer Mike Lewis embedded with Michael Phelps and Coach Bob Bowman at Arizona State.  The sun, fun and inside look at their pool and HQ is well worth your attention as Omaha and Rio draw near.

10 – Another Phelps Feature

Yes. Another one, and you’re going to love it. Just trust us. It’s territory that has not been covered yet on the topic of the greatest of all-time.

2012 USA Swimming Olympic Trials by Mike Lewis11 – Omaha and Rio Breakdown

If you’re at the event or watching on TV, you’ll want to know the who, what, where and why about the host city. Both have unique influences that will impact the events.

12 – Large Format

As always, the 2016 Olympic Preview will be the large format magazine we love to deliver, printed on thick paper that will stand up to your permanently pruned fingers.

13 – Lean on Ads – Heavy on Content

You might think we would sell out, making this issue nothing but ads. You know, we could have, but we did NOT.  The 2016 Olympic Preview Issue is not overrun by ads. It is content rich, and the ads are exclusive, beautifully designed, and well balanced with the feature stories.  While we appreciate sponsor support, ad placement is premium, an opportunity to wow you and be unique.

SwimSwam Magazine featured image -No-Text14 – The Cover Finish

I know. We always bring this up, but if you haven’t subscribed, then you simply don’t know. SwimSwam Magazine is not only higher quality,  you actually feel it the instant you touch the magazine. The texture is amazing, and you’ll love how heavy it feels in your hand.

15 – Almost a Pound

We mentioned weight, so we might as we’ll tell you, we’re just a hair under a pound on this issue. That’s a heavy magazine, certainly one you will want on your coffee table.

16 – 650 pages of content

SwimSwam Magazine-No-Text-wide-v2, Ryan LochteTotal up the pages of the three issues so far, the premiere issue, Swimsuit issue and Olympic Preview. That’s 500 pages of swimming features, news and entertainment in three magazines.  Compare it to other swimming magazines offering 12 issues per year and you now see we’re providing a lot more for your money.  When the 4th SwimSwamMAG drops, you’ll have over 650 pages of premium swimming content.

What  we DON’T DO: sacrifice any of the content on our website that has been enjoyed by over 1 million unique readers each month. You don’t pick up a magazine to read about who won the NCAA Championships 4 weeks ago. You pick up a magazine to go deeper, to get inside of the sport in a format that must be felt as it’s read, not clicked on.


To knock you over with each issue, producing a must-have magazine that feels like a collector’s item.

To produce unique features never before seen in swimming media.

To present swimming like it should be, the greatest sport on earth.

At SwimSwam, we love the sport, and we love changing the paradigm of how it’s presented. For far too long swimming magazines have been the same, and it our goal to deliver something spectacular, a magazine you will be excited about getting every single time a new issue is released.

Subscribe to SWIMSWAM MAGAZINE here.

Magazine Slider v3 - 2016 Olympic Preview

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About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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