Courtesy of deboer swim, a SwimSwam partner.
November 24, 2025 – deboer is excited to announce that World Champion sprinter Jordan Crooks has joined the company in a collaborative advisory capacity. One of the most dynamic talents in the sport, Crooks will bring his experience, perspective, and athlete-driven insight to several key areas as deboer continues expanding its presence in competitive swimming.
In this new role, Crooks will support a range of initiatives, including athlete-focused projects such as Team Elite, as well as broader strategic efforts within deboer’s growing swim division. His understanding of elite performance, preparation, and the athlete journey will play a valuable role in shaping how deboer serves swimmers and swim programs around the world.
“Jordan has always been an athlete whose voice carries weight and we couldn’t be more excited to have his expertise and character on this team!,” said Natalie Hinds/ Marketing Director of deboer. “We’re grateful to work with someone who sees the sport deeply and cares about the next generation.”
deboer looks forward to the perspective and leadership Jordan will bring in this new chapter. As the brand continues to push forward in innovation and athlete engagement, Jordan’s involvement reinforces deboer’s commitment to supporting swimmers at every stage of their journey.
About Deboer
Deboer is a global leader in high-performance swimwear and triathlon gear, trusted by world record holders, Olympians, and Ironman champions. Known for pushing the boundaries of innovation, Deboer is committed to supporting athletes at every stage of their journey from collegiate swimmers to the world’s best professionals.
