- Arena International continues to match suit of their American counterparts by dropping big sums of money on big sponsorships. After last week unveiling agreements to sponsor Olympic Champion Ruta Meilutyte as well as the Olympic Nice Natation club in France, this week, the Italian Swimming Federation has agreed to a four-year agreement with Arena that will run through the 2016 Olympic year.
Outside of their mega-landing of an 8-year deal to outfit the USA Swimming National Team, regaining their foothold in Italy would have had to have been the second-biggest target on the Arena radar, as the company is headquartered in the small central town of Tolentino.
This deal ends a dwindled agreement with Jaked, who rose to huge prominence during the polyurethane suit era but largely disappeared as a major player after it. Arena takes over as the exclusive technical sponsor for each of the 5 aquatic disciplines in Italy: swimming, open water, diving, water polo, and synchro.
“The Italian Swimming Federation has particularly appreciated the interest shown by Arena, a leader of the water movement,”said Paolo Barelli , President of the Italian Swimming Federation and the European federation. “This guarantees quality and reliability. With this partnership we return after four years in the Team Arena alongside prestigious Nations, ready to make our contribution to further enhance an already virtuous company with our high standards.”
Arena now has agreements as the main technical sponsor with at least 19 national federations. In total, these federations combined for 44 of the 102 awarded Olympic medals in swimming and open water swimming, including over half of the golds:
- Czech Republic
- South Africa
- United States