USA Swimming Signs Partnership with BIC Through 2021

by SwimSwam 0

May 19th, 2020 News

Courtesy: USA Swimming

COLORADO SPRINGS, Colo. – USA Swimming, the national governing body for the sport of swimming in the U.S. and BIC, a world leader in stationery, lighters and shavers, today announced a new partnership naming BIC the official razor of USA Swimming through 2021.

“We are thrilled to enter a new partnership with BIC as the official razor of USA Swimming,” Chief Commercial Officer for USA Swimming Shana Ferguson said.  “In a sport where fractions of a second count, swimmers know the importance of the shave, so this is a fun connection between our sport and the American consumer.”

As the official razor of USA Swimming, BIC will hold activation rights at major USA Swimming events through 2021, including the Toyota U.S. Open, TYR Pro Swim Series events, Speedo Summer Championships and Speedo Winter Junior National Championships: East and West. The partnership also grants BIC rights to official marks and branding for use in marketing materials and vice-versa.

BIC also entered into individual partnerships with Olympic gold medalists Katie Ledecky and Simone Manuel. Ledecky and Manuel will serve as the faces of BIC’s Soleil Sensitive Advanced “Game On” digital campaign, celebrating the confidence and fierce competitive edge that exists inside all women. Manuel’s commercial can be viewed here:

“Katie Ledecky and Simone Manuel have become the best in the world by demanding performance,” Mary Fox, General Manager of BIC North America said. “With Soleil Sensitive Advanced we are excited to deliver that same dependable performance shave after shave, at an incredible price.”

Learn more about BIC at

Keep up with all the latest USA Swimming news by following @usaswimming on Facebook, Twitter and Instagram.

About USA Swimming
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit

About BIC
BIC is a world leader in stationery, lighters and shavers. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as Cello®, Conté®, BIC FlexTM, Lucky Stationery, Made For YOUTM, Soleil®, Tipp-Ex®, Wite-Out® and more. In 2019, BIC Net Sales were 1,949.4 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit or follow us on LinkedInInstagramTwitter, or YouTube.

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