USA Swimming Reports Partnership Growth Helping Offset Budgeted $5.2 Million Deficit In 2026

USA Swimming entered 2026 budgeting for a deficit of more than $5 million, but officials say that strong partnership revenue growth has already reduced the forecasted deficit by more than half.

The national governing body’s budget showed an expected operational deficit of $5.19 million and a net deficit of $3.63 million (factoring in more than $2.2 million in investment gains) for 2026, which was primarily due to increased spending in a couple of key areas.

However, despite the expected deficit, Chief Financial Officer (CFO) Cory Hilliard said that “strong partnership revenue growth” has reduced the projected deficit to just under $2.6 million, according to the minutes from USA Swimming’s Board of Directors Meeting on April 17. Hilliard also described the budgeted deficit as being closer to $5.5 million, meaning the partnership revenue growth has “represented a favorable variance of approximately $2.9 million.”

The January budget showed that partnership revenue was budgeted for an increase of $1.2 million from 2025, and Chief Operating Officer (COO) Jake Grosser said revenue is ahead of both the 2025 projection and the 2026 budget during the April meeting.

In January, we reported how partnership marketing revenue was expected to come in $1.8 million below projections, likely due to TYR no longer being the title sponsor of the Pro Swim Series. Since then, TYR has re-upped as the title sponsor of the PSS, likely causing the bounceback.

USA Swimming’s planned increase in spending comes primarily from the National Team, event operations, and technology.

Increases In Spending:

  • USA Swimming has budgeted for $11.36 million on the National Team, an increase from the 2025 projection of $10.04 million. There’s been an increase in athlete visits and athlete and coach engagement, according to the April meeting, along with increased planning with the Pan Pac team being selected early.
  • While the National Team has seen an increase in spending, Sport Development has been slightly decreased. Read more on that here.
  • USA Swimming also budgeted for a massive increase of more than $3 million in event operations, up from a projected $4.85 million in 2025 to $7.88 million in 2026. That increase is primarily due to USA Swimming hosting the 2026 Pan Pacific Championships in Irvine and adding a Short Course World Championships selection meet to its schedule for this fall in Westmont.
  • Technology was budgeted for a significant increase of roughly $2.4 million, from a 2025 projection of $2.875 million up to $5.275 million budgeted for 2026. Part of this is due to the upcoming launch of the USA Swimming mobile app on June 15, along with improvements to the data hub, customer satisfaction tracking and the pending implementation of a race analytics platform.

Regarding the technology increase, during the April meeting Hilliard reported that the organization will seek “more strategic investment in technology services” and that “future reports will further differentiate technology overhead from member-facing technology services to provide clearer financial visibility” due to the significant increase in spending.

Operating in a deficit in the non-Olympic, non-World Championship gap year is certainly expected, and of course, hosting the Pan Pacific Championships results in a big increase in spending. In the last “gap year” that didn’t feature the Olympics or World Championships in 2018, USA Swimming operated at a $1.45 million deficit, it’s biggest over the last two quads. Its biggest deficit in the most recent Olympic quad came in 2022, planned to be the gap year between Olympics and Worlds before the COVID postponement, which saw the national governing body operate at a $1.28 million deficit.

In terms of membership revenue, USA Swimming has budgeted for $23.98 million in 2026, a slight downturn from the $24.08 million in projected revenue from 2025. During the Board meeting, Joel Shinofield, the Managing Director of Sport Development, said that Flex and seasonal memberships are increasing while premium youth memberships are lower than prior levels.

2025 Projection vs 2026 Budget

Note that this doesn’t factor in what was said during the meeting, as the budget was published in January.

Category 2025 Projection 2026 Budget
Operating Revenue
Membership $24.08M $23.98M
Partnership Marketing $4.03M $5.22M
USOPC Partnership $5.33M $5.14M
Foundation $1.77M $1.81M
Sport & Events $1.36M $1.59M
Other Income $0.39M $0.36M
Investment Income $0.55M $0.81M
Short-Term Interest $0.05M $0.03M
Total Revenue $37.57M $38.94M
Operating Expenses
National Team $10.04M $11.36M
Sport Development $6.89M $6.53M
Event Operations $4.85M $7.88M
Total Technical/Sport $21.78M $25.77M
Commercial $4.23M $4.07M
Risk Management/Insurance $3.91M $4.05M
Foundation Support $0.30M $0.30M
Total Other Programs $8.44M $8.42M
Executive $0.77M $1.68M
Finance & Operations $1.70M $1.16M
Business Affairs $1.44M $1.83M
Technology $2.88M $5.28M
Total Support Divisions $6.78M $9.94M
Total Expenses $37.01M $44.13M
Operating Surplus (Deficit) $0.56M ($5.19M)

You can find the full 2026 budget here.

1
Leave a Reply

Subscribe
Notify of

1 Comment
newest
oldest most voted
zthomas
38 minutes ago

I am going to speculate that the largest part of the bump in partnership revenue was from recomencing the TYR title sponsorship of the pro series as at the beginning of the year the deal wasn’t inked.

About James Sutherland

James Sutherland

James swam five years at Laurentian University in Sudbury, Ontario, specializing in the 200 free, back and IM. He finished up his collegiate swimming career in 2018, graduating with a bachelor's degree in economics. In 2019 he completed his graduate degree in sports journalism. Prior to going to Laurentian, James swam …

Read More »