Brad Underwood

Competitor Swim Extends Role As Official Lane Line Of USA Swimming

USA Swimming announces the renewal of its partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world.

  Comment First!

Competitor Makes 13th Trip to the Olympics

Company’s innovative swim lane lines to be featured at Rio games


NCAA and USA Swimming Partner with Competitor

“We are thrilled to formalize each of these relationships,” said Brad Underwood, Competitor president. “It truly makes a statement when you see our lane lines at the USA Swimming Championships, the Olympics and the NCAA Championships.”


Competitor LifeSpan+ vs. The Knock-Off Brand

Brad Underwood: “It is relatively easy to produce and manufacture a simple plastic disc. On the other hand, it is very difficult to manufacture a disc with the same qualities of LifeSpan+.” 

  1 Comment

Competitor named Official NCAA®Championship Swim Lane

“We are thrilled to formalize a relationship with the NCAA. It is always gratifying to have our lane lines used at the most elite level,” said Brad Underwood, Competitor president.

  Comment First!

New Competitor®Lane Line Material Improves Durability

As the official lane line of USA Swimming, FINA, and nine of the past twelve Olympic games — including the 2012 games — Competitor® provides constant lane and water surface control for competition events.

  Comment First!