Brad Underwood

Competitor Swim Lane Lines Supports the FINA Champions Series Indianapolis

Competitor Swim has built more lane lines than anyone in the world, and they have been relied upon in 10 of the past 15 Olympic Games.  This is past weekend the FINA Championship Series concluded in Indianapolis, and the top swimming talent on earth relied on and raced between Competitor Swim lane lines.

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Competitor Extends Partnership with NCAA

Competitor® is proud to announce that the National Collegiate Athletic Association (NCAA®) has extended its partnership with the official lane line for all NCAA Swimming Championships in Divisions I, II and III.

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USA Swimming, Competitor Swim Partner for Community Outreach Effort

USA Swimming and Competitor Swim, the world’s leader in racing lane technology, today announced an extension to its partnership – the donation of major USA Swimming Championship lane lines to a deserving local swim club post-event. Velocity Swimming has been chosen as the first recipient.

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Competitor Swim Extends Role As Official Lane Line Of USA Swimming

USA Swimming announces the renewal of its partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world.

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Competitor Makes 13th Trip to the Olympics

Company’s innovative swim lane lines to be featured at Rio games


NCAA and USA Swimming Partner with Competitor

“We are thrilled to formalize each of these relationships,” said Brad Underwood, Competitor president. “It truly makes a statement when you see our lane lines at the USA Swimming Championships, the Olympics and the NCAA Championships.”


Competitor LifeSpan+ vs. The Knock-Off Brand

Brad Underwood: “It is relatively easy to produce and manufacture a simple plastic disc. On the other hand, it is very difficult to manufacture a disc with the same qualities of LifeSpan+.” 

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Competitor named Official NCAA®Championship Swim Lane

“We are thrilled to formalize a relationship with the NCAA. It is always gratifying to have our lane lines used at the most elite level,” said Brad Underwood, Competitor president.

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New Competitor®Lane Line Material Improves Durability

As the official lane line of USA Swimming, FINA, and nine of the past twelve Olympic games — including the 2012 games — Competitor® provides constant lane and water surface control for competition events.

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