How can your swim team ride the Olympic wave?
Whether you want to grow membership, build sponsor revenue, improve customer service or grow your social media efforts, the #SwimBiz conference is the perfect way to prepare for the Olympic year and beyond.
The second-annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference will be held in Colorado Springs, Thursday, March 31 – Saturday, April 2.
#SwimBiz 2016 will feature a keynote workshop from the Ritz-Carlton Leadership Center, one of the world’s most renowned brands for customer service. They will share their tested principles of customer service and apply actionable lessons for your swim team. Memorable service can generate word-of-mouth and help you stand out in a landscape that is more competitive than ever for youth sports participation.
“As a sport, we spend so much time focused on the pool and performance, but this conference is designed to turn our back to the pool and promote the team business. If teams want to capitalize on Olympic excitement locally, this is a must-attend event.”
— Matt Farrell, USA Swimming Chief Marketing Officer
Signature #SwimBiz Events
- The Ritz-Carlton Leadership Center – a keynote dedicated to creating memorable customer service experiences that ANY swim team can apply.
- The Last Gold – an exclusive sneak peek at the USA Swimming-produced documentary spotlighting the 1976 women’s U.S. Olympic Team and the East German doping scandal. The film is set for release later in the summer of 2016.
- Olympic Experience – a first-hand experience trying an Olympic or Paralympic sport and looking at it through the eyes of a newbie parent. Then take your new perspective and apply it to how a new parent views joining your swim team.
- The Pitch – an all-star panel will hear live, direct pitches from attendees on-site and decide who has the best idea for a 2016 marketing idea to grow participation.
- #SwimBiz Team Marketing Awards – we will recognize the best local marketing and promotional efforts in the sport. Teams will nominate their best marketing campaigns and a panel of experts will decide winners for the Awards Dinner. Acceptance speeches are 140 characters or less! Seriously.
- Food Trucks – back by popular demand this fun event has great food and is a perfect social to meet fellow attendees!
#SwimBiz Session Topics
- Below are some of the all-new, featured topics planned as part of the 2016 conference:
- Promoting your coaches in the community (without feeling like you’re bragging)
- Developing a social media calendar for your team
- Marketing in your community with small budgets
- Giving sponsors what they want
- Crafting your team’s image
- Sponsorship ideas for your next event – big or small
- Generating news coverage
- Simple tools to update social media and create video content
- Implementing the SwimToday campaign
- Case studies from your swim team peers
- More than 15 sessions planned!
Schedule
Thursday, March 31
9 am – 12 pm Olympic Experience (Optional)
12:45 – 4 pm Presentations (Including our Keynote: The Ritz-Carlton Leadership Center, Memorable Customer Service)
5 – 7:30 pm Food Truck Social
7:30 – 9 pm Viewing of the Last Gold
Friday, April 1
8:30 – 12 pm Presentations
12 – 1 pm Lunch
1 – 5 pm Presentations
6 – 8 pm #SwimBiz Team Marketing Awards at the Pinery at the HIll
Saturday, April 2
8:30 – 12:30 pm Presentations
11:30 am Lunch
12:30 End of Conference
Registration
For more details on #SwimBiz and to register now, please visit: usaswimming.org/swimbiz.
Share It
Register and then share it using the #SwimBiz hashtag. (If you don’t know what that means, then we look forward to seeing you in the front row!)
About USA Swimming
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
Swimming News is courtesy of USA Swimming.
