Ryan Lochte, the 11-time Olympic medalist and swimming star, is everywhere thanks to E! (the entertainment news network) and their promotional campaign for the new reality show series, What Would Ryan Lochte Do, premiering April 21st on E! 10pm/9pm central.
While Michael Phelps continues to quietly remain focused on improving his golf swing on Golf Channel’s The Haney Project (an entertaining show if you’re a golf fan or someone looking to improve their own game), Lochte’s show appears to be comedy-driven in 5th gear.
SwimSwam covered Lochte’s last promo video here and added some insight about the reality show format we feel E! will produce.
The reality of the reality show production schedule has sunk in for Lochte. It’s been challenging for him to train at his typical world-class level, however, once the production cycle ends (only 8 weeks), Lochte will be back in full hammer-time mode with plenty of time to prepare for 2013 US World Championship Trials at the end of June.
Here’s Lochte commenting on the impact of the show’s production on his training: