Ryan Lochte does it again, media-wise, riding the Olympic fame tide!
Bouyed by management duo, Erika Wright and Shawn Zenga, Lochte has been seeing his profile (and fees) skyrocket.
Coming off of the Vogue magazine cover (only the 4th man ever featured on the cover), Lochte’s persona will get another huge boost from this Gillette Razer commercial campaign.
This is global. Lochte will be seen in most countries around the world, swimming and shaving, but only his face (not his body, as swimmers do) which may have been a major lost opportunity on Gillette’s part. You be the judge.
Congrats to Wright, Zenga and Lochte. This campaign will continue to raise the profile of the sport.
Wright and Zenga promise there’s more to come on the run-up to London. Stay tuned…
NOTE: Gillette is a division of Procter & Gamble.