Ryan Lochte Gillette Commercial, World Premiere

Ryan Lochte does it again, media-wise, riding the Olympic fame tide!

Bouyed by management duo, Erika Wright and Shawn Zenga, Lochte has been seeing his profile (and fees) skyrocket.

Coming off of the Vogue magazine cover (only the 4th man ever featured on the cover), Lochte’s persona will get another huge boost from this Gillette Razer commercial campaign.

 

 

 

 

 

 

 

 

 

 

 

This is global. Lochte will be seen in most countries around the world, swimming and shaving, but only his face (not his body, as swimmers do) which may have been a major lost opportunity on Gillette’s part. You be the judge.

FOLLOW THIS LINK TO SEE LOCHTE’S VIDEO WORLD PREMIERE OF HIS GILLETTE COMMERCIAL.

Congrats to Wright, Zenga and Lochte. This campaign will continue to raise the profile of the sport.

Wright and Zenga promise there’s more to come on the run-up to London. Stay tuned…

NOTE: Gillette is a division of Procter & Gamble.

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jean michel

Something huge for swimming is happening , more than Ever !

I appreciate, cause I found exactly what I used to be having a look for. You’ve ended my 4 day long hunt! God Bless you man. Have a nice day. Bye

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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