Haley Anderson to Swim With Her Twitter Handle, Not Her Name, on Her Cap at Nationals

2012 Olympic silver medalist Haley Anderson will become the first swimmer, to our knowledge, to wear her Twitter handle on her cap this week at U.S. Nationals. Anderson received special permission from USA Swimming to wear her Trojan Swim Club cap with “@swimhaley” on it instead of “Anderson,” her last name.

The above photos, shared with SwimSwam by Anderson’s agent Brant Feldman, show three different versions. Feldman says that the caps still aren’t approved for international competition, but that they will be on deck at U.S. Nationals.

This move jumps in on a growing wave of social-awareness in sports, led by the pioneering Philadelphia Wings Lacrosse team who, in 2012, wore their Twitter handles on their uniforms during a game against the Buffalo Bandits.

The specific rule in the FINA rule book, which is under Bylaw 7.1.2 “Swimming Caps,” reads as follows:

Athlete’s name of a maximum size of 20cm². The athlete’s name shall be printed on the same side as the flag and country name (code). Printing the athletes’ name isn’t compulsory.

The directions are vague, and so is its definition of ‘name’. In the world of technology, arguments could be made that certain celebrities are as identifiable by their Twitter handle as the rest of us are by what’s written on our birth certificates. There are restrictions on advertising, which could arguably torpedo the idea at international meets, and there will surely be internal conversations at the IOC about opening a flood and the danger of ambush marketing via Twitter.

But for now, it’s an interesting tactic, along the lines of the Tucson Ford Dealers sponsorship allowing Ford advertising at major American swim meets.

As of Tuesday night at 7PM Pacific Time, Anderson had 5,628 Twitter followers. That number will be the test of whether this works.

In This Story

2
Leave a Reply

2 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
newest oldest most voted
Floppy

At a championship meet about 15 years ago, a teammate ordered her cap with the name ‘Wonder Bread’. We were all pretty jealous we didn’t think of doing anything that creative.

swimm

Personally, I think this is cool! I don’t think you should use a cap like this at a big international meet like the Olympics or something, but for meets in the us, why not? It has her name on it and its still a swim cap. I like it for her and I think its amusing

About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder of SwimSwam.com. He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

Read More »

Don't want to miss anything?

Subscribe to our newsletter and receive our latest updates!