FINA World Championships Official Song, The Single Drops June 21st – Video

You’ve been waiting for it…on the edge of your seat…and now…finally…it is here.

The FINA World Championships Official Song

What do you think? SwimSwam wants to know.

Is this a good effect by FINA? Has FINA marketed swimming (and all aquatic sports) well?

Personally, I like the video city tour. It brings back memories, but I have got to be honest… Nothing about this video makes me excited for the 2013 FINA World Championships. Then again, this could simply be the video for the band. I don’t know.

Looks like they attempted to tear a page from the Georgia Bulldogs Harlem Shake.  You know, some felt the Harlem Shake was too crazy, not representative of swimming. When I hear that, I know the person probably never suffered through hardcore doubles + weights for years on end. When you live through that sort of work, this is what happens to you…

If you’ve seen a FINA video that inspires you as a swimmer, please share. We would love to see FINA be successful at marketing aquatic sports and we will gladly post any FINA marketing campaigns on swimswam.

Follow FINA on Twitter here. 

FINA’s HQ on the web is here. 

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I agree with you, Mel. Makes me want to travel there, but attend a high-level aquatic competition? Not really. Cameos from swimmers going to the meet would have been a good start.


ok that was awful! looks low budget, in a word shocking!!!

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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