Ryan Lochte, the 11-time Olympic medalist and swimming star, is about to blow-up with the distribution of his new reality show series, What Would Ryan Lochte Do, premiering April 21st on E! 10pm/9pm central.
While Michael Phelps globe-trotts, quietly focused on improving his golf swing on Golf Channel’s The Haney Project (a satisfying show if you’re a golf fan or someone looking to improve their own game), Lochte’s in eye-candy, ADD comedy overdrive.
While a full What Would Ryan Lochte Do show trailer is about to be released (nearly 5 minutes long), the Lochte fan video (above) is about the best I’ve ever seen, including video clips from Lochte’s races, commercials, and major media coverage. Lochte (and of course Phelps) can be credited with bringing in swim fans who never swam competitively themselves. This is historic, unique to the sport of swimming. While many hardcore swim fans feel Lochte’s show will not help the sport, I believe it will pull even more non-swimmers in as fans.
Stay tuned for more Lochte updates as we near his series premiere April 21st on E!, 10pm/9pm central.
You can follow Ryan Lochte on Twitter here.