Engine Swimwear Drives into USA Market With New Head Designer

After recently launching into North America, Australian born company Engine has recently appointed revered designer Britta Cabanos to head up their Design Department as Swimwear Design Director.  Britta will join former champion, USA Olympic swimmer Roque Santos, Director & Partner of Engine USA.

Britta Cabanos, Engine Swimwear Design Director

Together they plan an ‘all out’ assault on the USA competitive swimming market. Under Engine, they promise to deliver globally inspired styles and designs with performance a key element.

Founder & Managing Director of the company Toby Haenen explains:

‘’For years now, Engine has experienced enormous success in the competition swim market here in this country. It’s time for us to explore the opportunities of Nth America, as I’m confident athletes will be drawn to the brand and products as they have  in Australia.’’

Engine is thrilled to have secured the sought after Cabanos who is committed in ensuring the popular swimwear brand hits top spot in the US market. While Cabanos joins an accomplished team, she has her sights firmly set upon bringing difference to the competitive swimming market wear.

Cabanos says;  ‘’The attraction with Engine was obvious and instant.  The thrill of having creative freedom with this brand allows me to develop lines with a unique vision. I am inspired by various landscapes & cultural differences while mindful of the product to perform.  I am passionate about quality and meticulous about detail and plan to bring the highest ethics to Engine and lines of swimwear. My role is supported by a dynamic team here and Australia which will bring a global perspective of our opportunities.’’

After a short stint out of the corporate sector, Cabanos is back with a thirst for success in swimwear. The range features both one and two piece performance styles in chlorine resistant fabric, exemplifying true depth in print design.

Mr. Haenen says: ‘’Britta’s experience in the competitive swim market is outstanding and is held in very high regard within the industry.  Her executive roles with some of world’s leading sportswear brands are testament to her knowledge and expertise.  She will be instrumental in us understanding the market’s needs, while staying true to the core values of the Engine brand.’’

Last month, Engine launched its website for the United States – offering simplicity & value to their growing following, All swimwear will be available following the ASCA convention in New Orleans, early September.

Distributors are invited to get an exclusive showing while teams are invited to view team and racing suit options.

USA Director, Roque Santos says:

“Engine stands for performance – it’s all about product and we have what it takes.  With the addition of Britta in swimwear, we are now equipped to be a force in swimming. Her skills in bringing function, fit and style to market is impeccable and we look forward to the exciting developments ahead. Our team is growing in strength and with this mind, the results will take care of themselves.’’

Engine Swimwear Fashion Video:

This release was provided by Engine, a swimswam partner.