Former Arizona State Sun Devil and current professional swimmer Grant House recently announced he’s joining the ASU swim program in a role outside of the pool.
House, 27, announced on LinkedIn that he’s stepping into a new role with the Sun Devil swim team as an NIL consultant, where he’ll help “connect performance, athlete opportunity, and NIL between athletes and companies.”
House’s role, which is one we haven’t seen in other college swim programs as of yet, is directly linked to the new era of revenue-sharing in the NCAA, an era he helped usher in as the named plaintiff in the long-running House v. NCAA lawsuit that reached a settlement last June, five years after it was filed in 2020.
The settlement includes $2.8 billion in backpay damages that will be paid out to former student-athletes for lost NIL opportunities, and, more significantly for current athletes, it introduces roster caps in place of scholarship limits and a new revenue-sharing agreement that allows schools to pay student-athletes $20.5 annually.
House, who was one of six co-lead plaintiffs in the case, received $125,000 when the settlement was reached last year.
The settlement has had ripple effects on swimming & diving over the last 16 months, including a very active transfer portal in the past two offseasons due to the shrinking roster caps.
In March 2025, Cal Poly cut its swimming & diving program, pointing to the “financial realities” of the House settlement as a primary reason. This past January, Cal Baptist cut its men’s swim & dive team due to the “ever evolving intercollegiate athletic landscape” in Division I.
House, who last competed collegiately at the 2023 NCAA Championships for Arizona State, is a member of the 2025-26 U.S. National Team, having qualified in the men’s 200 IM after setting a best time of 1:58.07 en route to placing 5th in the event at the 2025 U.S. National Championships. He was also an ‘A’ finalist in the 100 free at the meet, placing 8th, and added a pair of 10th-place finishes in the 200 free and 100 fly and took 11th in the 50 fly.
He most recently competed at the 2026 Lausanne Swim Cup last month, placing 2nd in the men’s 100 free (48.49) and 200 free (1:48.14), taking 7th in the 50 free (22.53) and adding a 10th-place finish with a new lifetime best in the 50 breast (28.09).
I think it’s great and good luck to him. Trying to find ways to get some new opportunities to NCAA swimmers now is a good thing. I’m curious to see how this works
What dirt does this man have on the NCAA at this point?
You missed the April 1 date on this.
Either this guy is the greatest salesman or everyone around him is incredibly tone def
LOL
The price of a soul? $125,000
What’s next?… a Seminar on Babysitting from Casey Anthony?
Hopefully the three hour training session includes how he keeps his ASU whites looking white despite smelling like his descending colon. Bravo Mr. House! You officially have no shame.