equipment

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FINIS Introduces SlipFin Pro: A New Approach to Swim Training

SlipFin Pro was developed to challenge convention, offering a new approach to fin-assisted training that preserves natural movement.

What Practice Looks Like When You’re Not the One Keeping Time

For coaches who have never used a programmable pace clock: what changes when the wall clock stops being your job.

Competitor Swim: How to Maintain Your Lane Lines for Maximum Lifespan

Learn how proper lane line storage, rinsing, inspections, and balanced pool chemistry can extend the lifespan of your lane lines and protect your investment.

Unleash Your Unstoppable With Up to 50% OFF Tech Suits During A3 Performance’s Memorial Day Sale!

Plus, get a FREE pair of BODIMAX Compression Sleeves with your purchase.

Olympic Champion Daniel Wiffen Joins deboer, Bringing a Data-Driven Edge to Elite Performance

Wiffen, deboer’s first international athlete, represents something beyond medals: the evolution of swimming into a science-led, data-optimized discipline.

Rethink Your Pulling Equipment

Swimmers? Maybe it’s time to rethink your pulling equipment.

Why Do YOU Swim?

We all make the trip to the pool for a slightly different reason. What is yours? #whyswim

Why Short Blade Fins vs. Long Blade Fins?

A Fin is a fin….right? Wrong.