In celebration of National Jerky Day, KRAVE, the jerky brand that inspired the meat snacks renaissance, announces its exclusive partnership with 22-time U.S. Olympic Medalist Michael Phelps and 2-time U.S. Olympic Gold Medalist Carli Lloyd for the Rio 2016 Olympic Games. The company already has a reputable history as the go-to snack for athletes, providing a good source of protein and nourishment for football players and wellness experts alike. Phelps and Lloyd join current Team KRAVE athletes, all-pro tight end Vernon Davis, health and wellness expert Jillian Michaels and Boston Marathon Champion and US Olympian Meb Keflezighi. Additionally, Team USA athletes in Rio will have access to KRAVE’s artisanal and flavorful jerky as a result of the Hershey Company’s official sponsorship with the United States Olympic Committee.
“Throughout my career, I have been driven by the goals I have set for myself that have been designed to push me to dream bigger and reach further regardless of any past successes,” said Michael Phelps, a 4-time U.S. Olympian. “I am excited to join Team KRAVE, a company whose products have become a part of my lifestyle and be included in their ‘KRAVE Better’ campaign on the Road to Rio™.”
The KRAVE partnership with Phelps and Lloyd extends beyond their diet regimens as the company launches an extensive creative campaign that will encompass Team USA Olympic-themed point of sale displays, narrative video content and inspiring print and digital advertisements. The new creative runs in conjunction with the brand’s “KRAVE Better” campaign, which encourages consumers to persevere and accept no compromises. As the most decorated Olympian of all time and the #1 ranked female soccer player, Phelps and Lloyd epitomize “KRAVE Better” with their reputation of shattering records and challenging the status quo in their respective sports.
Release is courtesy of Krave.