• Podcast: Swimming’s Untapped Business Worth Millions

    What if I told you the biggest business in swimming isn’t a tech suit or a sponsorship deal — it’s the lane next to the one you’re training in?

  • This Isn’t Just Swim Lessons. It’s a Career. A Mission. A Movement.

    Now is the time to build your own swim academy.

  • How Come Many Swimmers Don’t Do This? The Untapped Business Hiding in Our Sport

    We spend years mastering the water, pushing through pain, and there is a great future in swimming after you finish the race.

  • How to Choose the Perfect Swimming Goggles

    Every Child A Swimmer to Host “High Dive: A Night of Purpose” on May 24

    This event aims to raise awareness and funds to provide life-saving swim scholarships, shining a light on drowning, the #1 cause of death for young children.

  • USA Swimming Foundation Awards $865K In 2025 Learn-to-Swim Grant Funding For Lesson Providers

    These funds will be distributed across 36 states to provide roughly 13,500 individuals with the opportunity to learn the lifesaving skill of water safety.

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    When Should Children Learn to Swim? A Critical Perspective

    Swim lessons can be an excellent tool, but they’re just one part of a comprehensive approach to water safety.

  • New Year, New Venture: Dive into Franchise Ownership with British Swim School

    At British Swim School, the mission goes beyond teaching swimming; it’s about fostering a culture of water safety and lifelong learning.

  • British Swim School, A Leading “Learn To Swim” Provider, Opens Two New South Calgary Locations

    North America’s leading “learn to swim” provider, is thrilled to announce the opening of two new locations in South Calgary, Alberta.