• Cullen Jones, Lilly King, Summer Sanders Among Interviews in “When Everyone Swims” Documentary

    The documentary “When Everyone Swims” highlights the urgent need for water safety education, featuring Olympians and community advocates.

  • Every Swimmer Started in a Swim Lesson. So Why Are We Leaving That Business to Everyone Else?

    The swim lesson industry is at an inflection point. Demand is growing. This is your future business.

  • swimming photo Mike Lewis

    Growing the Base: What We Know About Families Who Don’t Swim, and How to Change It

    Getting kids in the water from nine months through their teen years improves both safety and skill in a sport many of us value.

  • AI Can’t Teach a Baby to Swim: Why the Next Wave of Millionaires Will Come from the Pool

    The next generation of entrepreneurs, millionaires, and change-makers will come from the learn to swim industry.

  • Student-Athletes — Your Swimming Career Doesn’t Have to End After College

    Every year, thousands of student-athletes reach the end of their college careers and face the same question: What’s next?

  • underwater photos

    Carolina Swims Foundation Announces Partnership with H&L Swim Academy

    Carolina Swims Foundation is a 501 (c)(3) non profit that has been providing monthly free swim lessons to children in foster care since 2016. 

  • The Swim School Market Is Booming — Will You Be the One to Lead?

    FINTASTIC is looking for a passionate operator; a swimmer, coach, or parent — ready to transform their love for the sport into a meaningful career.

  • Podcast: Swimmers Have A Superpower That Is Rocket Fuel For Business

    In this podcast, we sits down with Nimrod Shapira, a man who embodies the discipline of swimming, turning it into entrepreneurial rocket fuel.