Industry

Colle+McVoy Named Advertising Agency Of Record For USA Swimming

“Colle+McVoy’s passion for swimming combined with its recreational sport experience and strategic creative muscle will be a huge asset as we look to grow the sport,” said Matt Farrell, chief marketing officer, USA Swimming. (Image courtesy of USA Swimming)

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Swimming Canada Hires New CEO From Water Polo, Ahmed El-Awadi

After five strong years at the helm of Water Polo Canada, Ahmed El-Awadi will become the new CEO of Swimming Canada, the two organizations announced today. (Image courtesy of Swimming Canada)

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FINIS Neptune MP3 Player Nets Award for Product Design

The innovative swim company, FINIS, impressed a 37-member jury of design experts with their newest product, the Neptune MP3 Player, to receive the “red dot award: product design 2013”. (Image artwork courtesy of FINIS)

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Universal Sports Network Nets Time Warner Cable Deal

“We are thrilled that Time Warner Cable sees value in Universal Sports Network,” said Universal Sports President Scott Brown. “We look forward to serving Time Warner Cable’s customers with exciting, global sports coverage on multiple platforms.” (Photo Credit: Tim Binning, theswimpictures)

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Arena’s Worldwide Carbon Pro Replacement Program to Conclude Sept. 30, 2013

Athletes May Exchange Carbon Pro for New Mark 2 Through Designated Website (Image courtesy of Arena)

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Dolfin Uglies Make Your Practice Perfect

Year after year, season after season, swimmers across the country continue to get excited about Dolfin Uglies and they cannot wait to get their hands on the new prints

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Matt Grevers Gets Marketing Push From TYR Partner, Behind-the-Scenes of his TYR Commercial

Olympic Champion Matt Grevers takes swimswam behind-the-scenes of his latest TYR commercial. (Photo Credit: Tim Binning, theswimpictures)

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FINIS Updates Stroke Lab Video Software: New iPhone App, Dual Player Comparison

FINIS, a world leader in technical swimming products, announces the latest update to their Stroke Lab video software. Stroke Lab is a web-based training tool used by coaches and teams for video analysis and technique improvement. (Photo courtesy of FINIS)

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Olympian Janet Evans on NBC’s Today Show promotes Water Safety

“Parents are urged to take their children for swimming lessons as early as possible as well as to make sure that a child is never left unsupervised around any pool or body of water.” (Photo Credit: Tim Binning, theswimpictures)

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Instabeat on Indiegogo Surpasses Goal, Reaching $59,165

I have a soft spot for startups (technically swimswam is one), and when several swimswam readers sent me this Indiegogo…

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FINIS Installs Endless Pool For New Product Testing and Video Analysis

“As a technical swimming company, it seems only natural to have a pool,” said Mark Stephens, VP of Product Development and Marketing.

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Michael Andrew Turns Pro, Youngest Male in U.S. Swimming History

“Swimmers turning pro in high school isn’t unheard of. Michael Phelps signed his first endorsement deal on October 4th, 2001 with Speedo, a few months after his 16th birthday.”

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Michael Andrew, 14 Years Old, Explains Going Pro, Video Interview

“Late Sunday evening, fourteen year old swimming phenom, Michael Andrew, signed his first endorsement deal, officially making him the youngest swimmer in United States history to turn professional.”

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The Nike Swim Photo Vault, 2013 Swimsuits

” Nobody Understands Human-Powered Speed Better Than Nike”

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FINIS Partners with Swim Across America

FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces their partnership with Swim…

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