Matt Grevers Gets Marketing Push From TYR Partner, Behind-the-Scenes of his TYR Commercial

Matt Grevers was known as the “Gentle Giant” for a very long time. After his 52.08 100 meter backstroke at the 2012 US Olympic Trials, I’m not so sure the nickname fits. (Grever’s went 52.16 at the 2012 London Olympic Games to win the 100 backstroke gold.) Grevers’ 52.08 in a non-tech suit is off the charts fast, certainly the best performance in 100 backstroke ever. (Aaron Peirsol went 51.94 at the 2009 World Championships in a tech suit, aka a sausage suit.)

Grever’s has enjoyed his Olympic fame and his partnerships. TYR’s been a stalwart partner for many years, even in the down time when Grevers missed making the 2011 US World Championship Team. TYR stuck with him, and he credits their support with his success in 2012.

TYR has built their competitive swim brand across success, speed and hard work with Grevers’ image. If you haven’t seen their latest commercial with Grevers that ran during the 2013 World Championship Trials, check it out below. It is definitely worth a look:

You can follow Matt Grevers on Twitter here. 

You can like Matt Grevers on Facebook here. 


In This Story

Leave a Reply

Notify of
1 Comment
newest most voted
Inline Feedbacks
View all comments
8 years ago

TYR is based in Huntington Beach, CA adjacent to Marina HS, which is just up the road from Tom Shield’s Edison HS also in HB. TYR would be a good fit for Tom as a hometown boy. Too bad Tom just missed out on the World’s team in 200 fly.

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

Read More »