• FINIS Introduces SlipFin Pro: A New Approach to Swim Training

    SlipFin Pro was developed to challenge convention, offering a new approach to fin-assisted training that preserves natural movement.

  • What Practice Looks Like When You’re Not the One Keeping Time

    For coaches who have never used a programmable pace clock: what changes when the wall clock stops being your job.

  • Competitor Swim: How to Maintain Your Lane Lines for Maximum Lifespan

    Learn how proper lane line storage, rinsing, inspections, and balanced pool chemistry can extend the lifespan of your lane lines and protect your investment.

  • Unleash Your Unstoppable With Up to 50% OFF Tech Suits During A3 Performance’s Memorial Day Sale!

    Plus, get a FREE pair of BODIMAX Compression Sleeves with your purchase.

  • Olympic Champion Daniel Wiffen Joins deboer, Bringing a Data-Driven Edge to Elite Performance

    Wiffen, deboer’s first international athlete, represents something beyond medals: the evolution of swimming into a science-led, data-optimized discipline.

  • Sporti Announces Launch of New Heatwave Collection

    The vibrant new print series was inspired by the heat, movement, and the energy of summer.

  • FORM Expands Lineup with Smart Swim 2 LT: The Simplest Way to Get Started With FORM Swim System

    Starting at $149 USD, LT brings smart swim coaching to more swimmers than ever.

  • Your Swim Bag Called, It’s Missing This

    TRISWIM is made to do one thing really well: get you back to feeling like a normal human after practice.