FINIS Introduces New Wearable Technology Device

by SwimSwam Partner Content 2

January 14th, 2016 Gear, Industry, News


FINIS, Inc., a worldwide leader in technical swimming innovation, is proud to announce the long-awaited release of the Swimsense™ Live, a waterproof fitness-tracking device that allows swimmers to get their workouts down to a science.

The Swimsense™ Live is the next generation of the original FINIS Swimsense™, and is updated with more accurate tracking systems, new swim-specific data, and Bluetooth® technology for real-time results.  Under the leadership of Head Industrial Designer, David Beittel, the FINIS product development team worked extensively at the FINIS Stroke Lab in California to develop a wearable that was the best of its kind.

Engineered to capture stroke count, total distance, pace, calories burned, distance per stroke, SWOLF (efficiency score), and much more, this swim watch utilizes proprietary algorithms to track in-depth data from your swim. With an OLED screen, users can view custom stats during their workouts to track their data in real time.

“We wanted to develop a device that delivered accurate swim data to swimmers of all ages and abilities,” says FINIS CEO, John Mix. “We developed new technology that will allow the swimmer to get more data, while still keeping the device simple and easy to use.”

In today’s modern technology age, FINIS wanted to develop a new mobile application that would allow users to view all their data immediately following a workout.  Under the direction of Creative Manager, Rachel Westerhoff, and with the help of Intellectsoft, a Silicon Valley­ based software development company, FINIS mobilized its workout tracker with the intuitive mobile application, FINIS Live™.

“When developing FINIS Live™, our primary focus was to offer a simple and intuitive mobile application that enabled users to sync, manage, and pair device summary data in real time,” says Westerhoff.

FINIS wanted a software development kit to sync the Swimsense™ Live with mobile devices, giving users information as quickly as possible. Intellectsoft and FINIS developed and launched a new iOS and Android application, which pairs with the Swimsense™ Live.  Now swimmers can track workout times, laps, calories burned, stroke specific analytics, and more, then immediately sync it with their FINIS Live™ mobile application.

Using the mobile application, a user can track multiple devices at once, making the Swimsense™ Live a great device for coaches to use with their swimmers so they can track their stroke count, pace, distance per stroke, and other essential swim data.

“We developed a mobile application that could grow with FINIS and dynamically evolve to encompass future products and services.  We’re excited about this launch milestone and the opportunity to further submerge ourselves into the tech and wearable space,” says Westerhoff.

FINIS also developed a web platform so users can view and track their workouts. From here, users can upload workout data directly to Swim.comTrainingPeaksRunKeeperSportTracks2Peak and other fitness tracking software.

“Given how much technology has immersed itself in our everyday lives, we wanted to make it easy for anyone to get their swim data at the quick and convenient click of a button,” concluded Mix.

“With the Swimsense™ Live and FINIS Live™ mobile application, we are going to help all swimmers make the most of their swim.”

For more information, visit or your local swim dealer.

About FINIS, Inc.
John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.

Courtesy of FINIS, Inc.

Leave a Reply

2 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
newest oldest most voted

Anthony remains the face of FINIS yet the only product he ever uses of theirs is the cap. Explain how this works?
Takes money from them monthly/yearly stands in ads wearing all their gear. Then he goes and races and uses Mizuno gear.
I personally don’t understand why FINIS pays him a cent.
Ariana is a better athlete ambassador. She actually wears all their equipment


A pretty rough review of the product from the most respected independent tester in the triathlon/cycling game.

Want to take your swimfandom to the next level?

Subscribe to SwimSwam Magazine!