Fike Swim Products Reinvents the Kickboard with First-Ever Coreboard

by SwimSwam 8

June 23rd, 2015 Gear, Industry, News

THE BRICK is the world’s first-ever coreboard, a 6 lb weighted kickboard that turns any kick set into a total body workout that actually changes a swimmer’s body position in the water—even after the kicking is done.

The Brick (courtesy of Fike Swim Products)Developed by Fike Swim Products, The Brick floats just enough to support its own weight, so it sinks when a swimmer places his/her arms on top, forcing the swimmer’s core, upper body, and legs to work to maintain body position on top of the water while kicking.  The Brick can be used during traditional kick sets, as well as submerged kick sets and for other drills that aren’t possible with a traditional, hyper-buoyant board.

But The Brick isn’t just about faster kicking, it’s about faster swimming. After using The Brick a swimmer feels higher in the water, like they’re swimming downhill, and is more aware of their body position long after the set is over.

Some of the biggest names and programs in the country, including 3 of the top 20 teams in Division I college swimming, have already purchased The Brick. A head coach of a USA swimming club team recently had this to say about it:

“The shipment came in after practice so I tried them out for an IM kick set. Loved it but will be very sore. Here’s what I did:
4 rounds:
4×75 IM w/Brick @145 (no free) every other round holding the board to the ceiling on back stroke. 
150 IM build/50 no free @3
150 ez freeI

have never been one to coordinate dolphin kick with a kick board but it felt very natural with the Brick.”

The Brick has benefits for every stroke:

BREASTSTROKERS feel faster heel speed and a more powerful kick that drives straight back;

BUTTERFLIERS and BACKSTROKERS can easily stay submerged for underwater kick sets; and

FREESTYLERS and BACKSTROKERS who try to sandbag a kick set with limp legs will sink!

The Brick is for swimmers of all types and levels, from novice to professional, from the lap swimmer to the triathlete to the synchro swimmer working on their skulls and egg beaters.

For more information on how The Brick can transform your swimming, like us on facebook and check out our website at for more details.

The Brick (courtesy of Fike Swim Products)

About Fike Swim Products

The Brick (courtesy of Fike Swim Products)Fike Swim Products was born when founder James Fike put a brick on top of a kickboard and transformed just another legs-only kick set into a total body workout felt into the next day. Since then it’s been our mission to create unique swim equipment with the single-minded goal of making you faster. We don’t sell toys. We create tools to help you reach your potential.

About Founder James Fike

James Fike has always had a passion for swimming. He started swimming competitively at age 5, ultimately training under Eddie Reese at The University of Texas from 1999-2003 where he had the privilege of swimming alongside some of the greatest swimmers in the history of the sport. James has continued swimming through all the phases of his life- from working as an investment banker, to getting his MBA back at UT, and back to working in corporate America. Finally, his passion for the sport led him to opening The Fort Worth Swim School, which teaches students of all ages and abilities and works to foster his same lifelong love for the sport.

Now, what started with a brick and kickboard and a drive for always finding new ways to grow in the pool, has become Fike Swim Products, a company dedicated to helping you Train Different!

James Fike, creator of The Brick

James Fike, creator of The Brick

Swimming News is courtesy of Fike Swim Products, a SwimSwam partner.

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6 years ago

6 lbs?! No more temperamental coaches throwing kick boards at lazy swimmers, please….

The Dude
Reply to  liquidassets
5 years ago

Well, it is padded..

6 years ago

What age groups are recommended? I have an idea of who I would use it with but want to know to what extent this product has been tested with different age groups. Thanks.

James Fike
Reply to  Tripp
6 years ago

Hi Tripp, thank you for your interest in The Brick, it means a lot to me! I recommend The Brick for most any age. I’ve tested it on swimmers as young as 8 through collegiate and Masters, and all have benefited from the improved strength and awareness of body position. That said, older, more proficient swimmers (age 13+) are just more aware of what they are doing in the water and can appreciate the changes as they’re happening, which typically leads to even greater improvements because they know what to look for.

Hope this helps, feel free to contact me anytime at [email protected]. Thanks!

Jo Bolton
5 years ago

Hi I am really interested in trying out this kick board but when I reached the shipping it came out at 141 dollars delivery !!

Fike Swim
Reply to  Jo Bolton
5 years ago

Hi Jo, sorry we’re just now seeing this. If you’re still interested, could you please tell us where you live so we can figure out why the shipping is so expensive.

5 years ago

Love this! Just ordered 6 for my HS team! Can’t wait to get them and try them out.

4 years ago

Do they ever go on sale?