Correios Committed As CBDA Sponsor Through 2018 After Adjustments

Correios, the Brazilian national postal service, has recommitted as a sponsor of the CBDA with a few requested adjustments put in place after initially cutting ties with them after 26 years. After speaking with swimming legends Gustavo BorgesThiago Pereira and Cesar Cielo back in April, they decided to renew their deal.

After investigations led to a whole saga of funding cuts, lawsuits and the eventual arrest of long-time CBDA president Coarcy Nunes, Correios ended their sponsorship.

They have now renewed their sponsorship through 2018, with a few requests. Correios president Guilherme Campos requested the CBDA have more transparency and make some changes to the management model within 90 days, and the agreement was signed.

The contract has a total value of 11.4 million reais, about 3.6 million USD. Despite the deal being much lower than the one received during the last Olympic cycle, securing the sponsorship was seen as a victory given the current condition of the CBDA.

In This Story

0
Leave a Reply

Subscribe
Notify of

0 Comments
Inline Feedbacks
View all comments

About James Sutherland

James Sutherland

James swam five years at Laurentian University in Sudbury, Ontario, specializing in the 200 free, back and IM. He finished up his collegiate swimming career in 2018, graduating with a bachelor's degree in economics. In 2019 he completed his graduate degree in sports journalism. Prior to going to Laurentian, James swam …

Read More »