This is not a joke. It’s real, a social media move made by 15 year old swimmer and diver, Ryan Klarner, from Illinois.
Klarner posted this on the Taco Bell Facebook page according to CNBC.
“Where do I go after a long days workout? Taco Bell of course, i eat at Taco Bell at least 5-7 times a week. So, what i am asking is this, is there any way you guys could make me a customized Speedo that says think outside the buns on the back of it?”
The post went live on the Taco Bell Facebook page a week before Christmas with a laundry list of his athletic aquatic achievements.
How did Taco Bell respond?
“What’s your size? And what’s your address?”
Done deal! In the can! Marketing genius…I think? Sure it is. Someone needs to hire this kid, or at the very least he needs to get accepted to the best university with a strong marketing department in a few years.
Kudos to Taco Bell for staying on top of their Facebook fanbase, which is nearly 10,000,000 strong. That’s no easy task.
As for Klarner, he dreamed up the concept a few years back, and finally got the nerve to make the request at the end of last year.
It took Taco Bell two weeks to turn the request around because they had challenges finding a purple swim brief that would work with their design.
SwimSwam can’t endorse Klaner’s eating habits, as he clearly eats a lot of fast food, but at least he’s burning it off.
Congrats Klarner for thinking “outside of the buns” on this one. You get an A+ in marketing.