11-time Olympic medalist, Ryan Lochte, does it again, creates media and attention around the sport of swimming out of thin air.
With the help of ESPN Magazine, a brilliant idea was born:
Recreate the iconic Nirvana album cover from the 1991 classic, Nevermind.
Few forget the gripping album cover image. The baby’s underwater, eyes wide open, seemingly chasing a US dollar bill on the fishhook. It says a lot of about America, about greed, about how we indoctrinate our children into the economic machine that it is…but let’s be honest. The album cover is “funny” for one obvious reason…and I’ll leave it there.
Nirvana, the band, is loved for bringing music back to its honest and raw roots, after a disappointing decade of pop muisc far too synthesizer heavy. Nirvana’s Kurt Cobain was a poet that happened to also shred his guitar. A leader of the grunge moment’s more serious exploration of rock music, Nirvana’s work remains relevant to this day.
The original cover was shot at the Rose Bowl Aquatics facility, former training ground of the legendary Jason Lezak among others.
Screenshots of Ryan Lochte’s ESPN Magazine Photo Shoot: