Most swim fans already associate the exclamation “Jeah!” with swimming superstar Ryan Lochte. Now, he’s seeking to make it legal. Records at the U.S. Patent & Trademark Office’s website show that on August 1st, he filed paperwork to patent the expression (which he says means “good,” he guesses) to protect his right to produce apparel like his $15 sunglasses that bear the phrase.
Lochte says that the expression has evolved from rapper Young Jeezy, who says “Chea”. Lochte just dropped the “ch” and replaced it with a “j”.
The record shows that Lochte is trying to grab the trademark for a number of industries, including all sorts of apparel. There is already another claim to the word, but that is specifically in the industry of internet hosting.