One of the coolest features (of many) on the 2012 London Olympics website is the sport-by-sport schedule, and specifically it’s “My time” feature.
This will tell you, for each day of the Olympics, what time the events begin by shifting the time scale at the top of the schedule. For swimming, it even gets as specific as race-by-race.
For those in the United States, prelims will begin each day at 5 AM Eastern Time (ouch), and finals kicking off at 2:30 PM Eastern Time (New York City). For those on the East Coast of Australia, prelims will start at 7 PM, and finals will start at 4:30 AM (ouch again) the next morning.
In the US, all of the swimming will be aired live online at NBCOlympics.com, and then finals taped-delay on NBC’s broadcast station at 7 PM Central Time (with different locales airing on differenct schedules – check here for local listings).
Finals action kicks off on Saturday, July 28th and runs through Saturday, August 4th (local time).
Check out the screenshot below for how to use the “My time” tool, and go here to try it out!